I am so beyond excited to write this post that I’m actually smiling at the screen. As most of you know, I’ve been very blessed to be a Walmart Mom for 5 years now, and spending so much time learning the ins and outs of the company and what they really stand for truly has a way of making me stand up a little straighter. What I’m about to share with you is one of the initiatives that was coming down the pike a while back that we as Walmart Moms were privy to some information about – and I’m thrilled to finally be able to share it here!
Three years ago Walmart made a commitment to improve the lives of women all around the world by launching their global Women’s Economic Empowerment initiative. As a part of that initiative, Walmart committed to source $20 billion dollars from women owned companies by 2017.
Did you know that…
- A woman-owned company is a company that is at least 51% owned by women and also run by a woman!
- Women-owned businesses contribute over $1.3 trillion dollars to the US economy!
- Women are responsible for over 80 percent of the consumer decisions globally!
As a woman, who now runs not one, but two woman-owned businesses, I find these numbers to be absolutely thrilling. And it gets better! Being that March is Women’s History Month and that March 8th was International Women’s Day, Walmart is proud to announce that it is now featuring 6 different items manufactured by women-owned companies!
These are some amazing products, too – from things that make your tastebuds happy (like Milo’s Sweet Tea which is this Southern-born Cali-girl’s guilty pleasure) to household cleaners that help make your day to day life a bit easier while not harming the environment, like CLR Remover. These companies are all run by women – some of them, like the CEO of Smart & Sexy Bra, is not just an entrepreneur, but she is a mother of 7 children as well! SEVEN! I can barely keep my head above water with two kids and two dogs, much less 7 kids and a booming business!
The featured items include:
While these are the 6 items featured in store, Walmart has more than 10,000 items online and in store that are women owned. In addition, today Walmart announced the launch of walmart.com/womenowned
to help provide exposure to their customers and associates and emphasize the importance of women owned businesses!
So – how can you help? It’s simple! Support and shop these women-owned products at Walmart! By spreading the word about these amazing products and telling their stories, we can build loyalty and support for these amazing products and the successful women entrepreneurs behind them.