Featured, Kids

Wisk: Helping Moms Fight Stains For Decades

2 Comments 19 August 2010

Darling readers — You are about to embark on a sponsored post. However, the opinions and thoughts expressed here are completely my own. The great writing writing and remarkable wit bad jokes are also mine. You can find more information by reading my disclosure policy.

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I spend a lot of time here on Chic Shopper Chick talking about fashion, clothing, shopping, and style. Fashion has been something that has held my interest for a long time, and this blog has naturally progressed in the direction of giving fashion tips, tricks, and suggestions. However, it recently occurred to me that for all of the time I spend talking about BUYING clothes, I don’t spend a lot of time, if any, talking about the challenges of caring for your clothing after the initial purchase.

Let’s face it, in an ideal world I would be able to just ditch my dirty clothes to buy brand new ones. Seeing as how I’ve chosen writing as a career path, I’m quite sure that won’t be happening any time soon. Clothing is an investment, and I count on being able to wear each piece at least ten times, possibly as many as thirty or forty if it’s a staple item. That means that after the first wear, I have to figure out a way to care for my clothes in such a way that keeps them looking new while lifting stains and odors from the fabric. A peek into my closet proves that I’ve somewhat mastered the process (though I still have the occasional casualty):

Proper Care of Your Clothing Helps to Build a Robust Wardrobe

Of course, becoming a mom flipped my perception yet again because my daughter is hard on her clothing. She loves to play in the mud puddles that appear after a rainstorm, roll around in the grass, and finger paint. She steals pieces of chocolate from what I thought was my hidden stash, and wipes her chocolate-covered hands all over her dress. Sometimes we have upwards of three clothing changes a day, and my washing machine can be heard swishing away at all hours of the day and night.

This month, Wisk is rising to the challenge of parents everywhere when they release a new laundry detergent with their innovative Stain Spectrumâ„¢ Technology, which will combat a full range of stains from proteins to oils. Check out the teaser commercial below (and the sexy new red bottle!):

Of course, Wisk isn’t new to the stain-game – they’ve been helping moms tackle stains since the 1970’s. While a lot has changed since the 70’s, the day-to-day laundry challenges that we face remains eerily similar. I’m sure that, back then, there was more than one mom who had a daughter that splashed in every mud puddle she could find, slid into first base, and expressed her love for art by getting more paint on her clothing than on the paper. Of course, Wisk has come a long way as well – they started out tackling those stubborn collar rings, and are now ready to help parents tackle even bigger jobs. For a giggle, check out Wisk’s classic “Ring Around The Collar” commercial:

I haven’t gotten my hands on the new Wisk with Stain Spectrumâ„¢ Technology, but I’m hoping to test it out very soon. I’ll keep you updated on my continuing education, but in the meantime keep your eyes peeled for that bright red bottle – you can’t miss it!

Your Comments

2 Comments so far

  1. That commercial sure brings back memories! Thanks for the tip about the new Wisk, too.

  2. sweetnana says:

    Great article. Wisk has helped me in the past with stubborn stains. It’s been awhile since I’ve used it, however after reading your article and watching the “ring around the collar” commercial, it brought me back several years and made me smile. I will most certainly give Wisk another try!


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