I grew up watching Hollywood awards shows with my mom. She and I have both always been a big fan of awards season – we are avid celebrity watchers and love a good red carpet. As a little girl I filled my room with Hollywood memorabilia – hoping to one day be an actress and live a life in Southern California full of sand and sun. My dream of becoming an actress seems to be on permanent hold, but in so many ways the life I had envisioned for myself is slowly becoming realized. In 2011 I made the leap and moved out to Southern California – something I never dreamed I would actually be able to do. And now in 2013 I can say another long-standing dream will come to fruition because this Sunday I’m going to the Golden Globes! Pinch me!
Diet Pepsi is launching a brand new ad campaign this Sunday during the Golden Globes starring none other than the gorgeous Sofia Vergara and they invited me to come along to witness all of the fun! The new “Love Every Sip” campaign features Vergara proving that every sip of Diet Pepsi is an opportunity to feature your best, fun-loving self. The first TV spot for the campaign will air this Sunday, January 13th and in it Sofia is at a wedding, one of life’s best expressions of love, and gives an impromptu toast. Instead of raising a glass to the happy couple, Sofia’s one-track mind – and heart – keeps her coming back to her favorite diet soda. I can’t wait to finally see the spot on Sunday!
A second “Love Every Sip” TV spot starring Sofia will also make its debut later this year.
So what other fun changes can we expect to see from this “Love Every Sip” campaign? Well Diet Pepsi is wearing its heart on its can so to speak, and will be updating its signature globe logo with a heart design just in time for Valentine’s Day. I’m hoping to have a sneak peek of the new cans for you soon, but be sure and be on the lookout for the new cans yourself – the Diet Pepsi Heart Can hits shelves on January 27th!
Oh, and if you haven’t checked out DietPepsi.com yet be sure to log on – they are putting a little love back into the world by giving away daily prizes. You can also find cool tips like 7 steps to the perfect top knot, the perfect cozy scarf, and other up-to-the-minute trend reports there on The Daily Sip.
Be sure to follow along this Sunday as I hit the Golden Globes for this once-in-a-lifetime experience – I’ll be tweeting from my account @ErikaB and also Instagramming and Facebooking up a storm. You can also follow my friends @DietPepsi and follow the hashtags #DPGlobes and #LoveEverySip for up-to-the-second updates and happenings live from the Golden Globes!